What is Focus?

Focus is a general term that represents a persons clearness of thinking and cognitive performance stamina. It’s about how effectively the brain operates. Improving focus and mental cognition can pay massive dividends, from increased work performance to better presence and ability to avoid distractions. With modern technology providing ample opportunities to divert and redirect attention, improving the performance of the mind can help resist distractions and increase productivity.

What can be done to increase focus and cognitive performance?

1. Sleep
    - Restful sleep allows for improved information processing during the day. This information is stored as memories at night during sleep. In addition to memory consolidation functions, sleep helps restore your brain by flushing out toxins.

2. Bloodflow
    - Brain function critically depends on a close matching between metabolic demands, appropriate delivery of oxygen and nutrients, and removal of cellular waste. [1] This is accomplished through oxygen and nutrition carried in the blood.

3. Reduce Inflammation
    - Excess free radicals exacerbate inflammation by causing damage to cells, proteins, and DNA. Inflammatory processes have been observed as a common thread in neurological decline. [2]

Grounding has been shown to improve sleep, increase bloodflow, and reduce inflammation.[3, 4, 5] Sleep is improved through regulation of the circadian rhythm. Bloodflow is increased through improving the charge (zeta potential) on red blood cells, thereby reducing clumping and viscosity. Inflimmation is acted on directly as antioxidant electrons are transferred from the surface of the ground. The confluence of these factors contributes to improved moods, wellbeing, and mental clarity.